Digital Marketing Specialist

New Prague, MN
Full Time
Marketing
Mid Level

People Purpose: Beyond Competitive
It is no longer ok to just be competitive regarding how we treat our people in everything we do. Our leadership team believes wholeheartedly we need to be beyond competitive and cultivate a culture of proud, driven employees who are passionate about the work they do and where they do it.  Our leadership strives to unleash unsurpassed potential in every team and individual employed and owns making that happen. Sincere, Simple, Smart.

What makes us Beyond Competitive:

  • Discretionary Time Off
  • Employee bonus plan
  • Flexible hybrid/remote work options
  • Full pay maternity, paternity, parental, short-term disability leaves
  • Employee driven recognition program
  • Access to hundreds of training opportunities
  • Company paid educational assistance
  • Well-being on demand
  • Perks at Work
  • Competitive health and welfare plans -HSA company contribution
  • 401(k) company match
  • Great culture and people!

 
The Opportunity:
The Digital Marketing Specialist drives Electromed’s digital strategy by planning, building and implementing programs and tactics to drive potential users and purchasers to the company website, enhance lead generation, and promote the SmartVest brand online.  As the expert in online advertising, the Digital Marketing Specialist will manage and optimize the company pay-per-click (PPC) advertising, search engine optimization (SEO) strategy and search engine marketing (SEM) techniques targeted towards accelerating Direct to Consumer and Direct to Physician strategies.  The role will drive website optimization, providing monthly analytics and insights surrounding performance and manage Electromed’s email marketing platform and social media channels.  The Digital Marketing Specialist is a technical marketing thinker who brings best practices and an eye for detail to maximize the company’s digital impact.

Job Outcomes You Must Get:
  • Drive Direct to Consumer (DTC) and Direct to Physician (DTP) digital marketing strategy through lead generation and top goal conversions.
  • Optimize ROI of paid advertising campaigns using SEO, bid management, keyword research, campaign building and testing.
  • Decide on appropriate placement of ads, monitoring performance, budget, and ROI.
  • Measure digital traffic and report on analytics of ad campaigns and keyword strategies to stakeholders.
  • Maintain website performance with consistent SEO management, focusing on metadata for optimizing top goal conversions and maintaining top keyword performance.
  • Measure and report on website analytics, page performance and KPIs.  
  • Propose and publish digital marketing content to align with SEO management.
  • Develop, execute and optimize email marketing campaigns within multiple business segments to drive engagement and lead nurturing.
  • Analyze email marketing performance KPIs and translate insights into recommendations for continuous improvement.
  • Brainstorm and implement conversion tests.
  • Manage company social media channels and social PPC advertising.
  • Report on competitor online presence.


Job Outcomes Requirements:
  • Bachelor’s degree in Marketing, Digital Marketing or related field
  • 3+ years experience with digital advertising and PPC management
  • Proven experience with SEO, keyword research and content strategy
  • Experience building and deploying email campaigns and audience segments
  • Knowledge of Salesforce Marketing Cloud Engagement preferred
  • Experience managing Social Media channels (Facebook, LinkedIn)
  • Prior medical device experience or marketing within the healthcare field a plus
  • Excellent analytical and critical thinking skills with strong attention to detail
  • Knowledge of website content management systems (WordPress)
  • Experience with CRM platforms for lead generation and lead management
  • Google Ads/Google Analytics certification desired
  • Knowledge of HTML, CSS, JavaScript a plus
  • Ability to work independently and collaboratively in a fast-paced environment
  • Self-starter with the ability to effectively manage several projects at once

The compensation range for this position is $82,000 to $100,000 annually with the final agreed upon rate to be based on individual experience, skills, and qualifications. Additional benefits include employee bonus, comprehensive health benefits, retirement savings options, paid time off, and opportunities for professional growth and development. Benefits eligibility and offerings may vary based on role and location.
 

Be You.

Our people celebrate diverse individuals, backgrounds, and thinking. As an equal opportunity

employer this is the absolute most important belief in cultivating our culture and growth together.

Core Values

Customer-Focused. Integrity. Resourceful. Collaborative. Results-Driven.

Electromed develops, manufactures, and markets innovative airway clearance devices that help

people around the world breathe better, stay healthier, and lead active and fulfilling lives.

Making Life’s important moments possible-one breath at a time.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Share

Apply for this position

Required*
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 07/31/2029
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*