Marketing Communications Manager

New Prague, MN
Full Time
Marketing
Manager/Supervisor
People Purpose: Beyond Competitive
It is no longer ok to just be competitive regarding how we treat our people in everything we do. Our leadership team believes wholeheartedly we need to be beyond competitive and cultivate a culture of proud, driven employees who are passionate about the work they do and where they do it.  Our leadership strives to unleash unsurpassed potential in every team and individual employed and owns making that happen. Sincere, Simple, Smart.

What makes us Beyond Competitive:
  • Discretionary Time Off
  • Management bonus plan
  • Flexible hybrid/remote work options
  • Full pay maternity, paternity, parental, short-term disability leaves
  • Employee driven recognition program
  • Access to hundreds of training opportunities
  • Company paid educational assistance
  • Well-being on demand
  • Perks at Work
  • Competitive health and welfare plans -HSA company contribution
  • 401(k) company match
  • Great culture and people!

The Opportunity:
The Marketing Communications Manager is a strategic and creative marketing thinker that brings best practices in leading, developing, executing, and reporting on downstream initiatives to support Company objectives and user needs. This role must work collaboratively and is responsible for planning and execution of marketing communication strategies and programs to promote the company’s brand, drive physician and payor lead generation, achieve key objectives for marketing led events and meetings, and support field enablement programs.  
 
Job Outcomes You Must Get:
  • Serve as a cross-functional strategic partner on developing high-impact communication strategies and crafting compelling, cohesive and effective messaging aligned with broader business objectives.
  • Drive content marketing initiatives and messaging through the creation and execution of strategic creative briefs in tune with market trends and aligned with Company direction and end-user content needs.
  • Provide sales support for Electromed products and services via marketing collateral development, advertising campaigns, public relations, and other lead generation activities under the direction of Marketing leadership.
  • Create and maintain the Electromed editorial calendar across multiple channels including print, email, social media, tradeshows, press releases and internal communications in close collaboration with digital marketing specialist.  
  • Ensure consistency in brand voice, style, tone and use across all communication channels.
  • Manage relationships with external marketing services partners on content development and delivery.
  • Plan and manage company participation at national trade shows, key industry events, select external meetings with healthcare providers, internal national meetings by defining event goals, setting messaging strategy, executing promotional opportunities and leading a cross functional team on event execution and post-event reporting.
  • Collaborate closely with clinical, regulatory, and health economics and reimbursement teams to ensure accuracy of messaging and compliance with FDA regulations for advertising and promotion.

Job Outcomes Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or Business preferred.
  • 5+ years of experience developing communications strategies, executing marketing campaigns, and measuring progress towards goals.
  • Strong writing and content development skills, combined with the aptitude to think strategically and create communication plans from scratch without a template.
  • Collaborative mindset for working cross-functionally with a seek to understand approach in driving company-wide initiatives.
  • Detail oriented and self-driven to successfully organize, manage and complete multiple projects with limited direction to meet tight deadlines in an environment of competing priorities.
  • Knowledge of design best practices and marketing tools preferred (e.g. Salesforce Marketing Cloud Engagement, Adobe Creative Suite).
  • Prior medical device, pharmaceutical or healthcare experience preferred.
  • Project management experience beneficial.
Salary range is $62k-$86k plus bonus with the final agreed upon compensation to be based on individual qualifications, experience, and education.

Be You.

Our people celebrate diverse individuals, backgrounds, and thinking. As an equal opportunity

employer this is the absolute most important belief in cultivating our culture and growth together.

Core Values

Customer-Focused. Integrity. Resourceful. Collaborative. Results-Driven.

Electromed develops, manufactures, and markets innovative airway clearance devices that help

people around the world breathe better, stay healthier, and lead active and fulfilling lives.

Making Life’s important moments possible-one breath at a time.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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